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Brand Questionnaire

What is your business name?

Do you have a tagline?

Who is your ideal client?

What sets you apart from your competitors?

3. What is the look and feel of your brand?

Elegant

Bold

Playful

Serious

Traditional

Modern

Personable

Professional

Feminine

Masculine

Modern

Colorful

Conservative

Economial

Upmarket

What colors would most likely go with your brand?

Blue: Integrity, Trust, Tranquility, Loyalty, Intelligence

Green: Money, Growth, Freshness, Environmental-Friendliness

Yellow: Happiness, Originality, Energy

Purple: Royalty, Spirituality, Luxury

Pink: Femininity, Compassion, Playfulness

Red: Power, Strength, Passion

Orange: Courage, Originality, Success

White: Cleanliness, Purity, New Beginnings

Black: Elegance, Mystery, Strength

When you think about your brand what symbols come to mind?

How do you make your clients feel?

What type of fonts do you familiarize with?

Serif Fonts, including Times New Roman, Georgia, and Garamond: Authoritative, Traditional, Respectable

Sans Serif Fonts, including Helvetica, Arial, and Verdana: Modern, Clean, Stable

Slab Serif Fonts, including Rockwell, Courier, and Museo: Bold, Strong, Modern

Script Fonts, including Lobster, Lucida, and Brush Script: Elegant, Friendly, Creative

Modern Fonts, including Politica, Eurostyle, and Matchbook: Fashionable, Stylish, Exclusive

Is There Any Other Relevant Information You'd Like To Provide?

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Brand & Web Design For Purpose-Driven Businesses.

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