Below are some questions that dive deep into your brand and its voice. Take your time and don't hold back! If any of this information is on a Google doc or folder, there is an option to upload assets near the bottom of this form so you don't have to type it all out.

Branding Questionnaire

First name

Last name

Email

Phone

How did you hear about us?

What's your slogan if you already have one?

Describe your target audience to the best of your ability with as much detail as possible. Things like family size, religion, gender, age, ethnicity, education, income. Or just anything specific or unique about your ideal client.

What colors would most likely go with your brand?

Green: Growth, Grounded, Money, Environmentally Conscious

Blue: Integrity, Trust, Tranquility, Loyalty, Intelligence

Pink: Femininity, Compassion, Beauty, Playfulness

White: Clean, Purity, New Beginnings, Honesty

Purple: Royalty, Spirituality, Luxury

Yellow: Happiness, Originality, Energy

Red: Power, Strength, Passion, Warning

Orange: Courage, Trustworthy, Success

Black: Elegance, Mystery, Strength

Who do you consider direct competition? Or who else is doing something similar to you that you've noticed online? Add their websites too.

What sets you apart from your competitors? Your customers need you because of an existing pain point or problem. Your brand should instantly communicate how you solve these problems. Do you offer peace of mind? What can you help them with?

What symbols, images, or visual elements come to mind when you think about your brand?

What do you want your clients to see and feel when they think about your brand?

What type of fonts would you like us to use?

Serif - Authoritative, Traditional, Respectable

Sans Serif - Modern, Clean, Easy to Read

Handwritten - Elegant, personal, expressive, romantic

Modern - Fashionable, Stylish, Exclusive

Funky & Cool - Quirky, Fun, Playful

Editorial - Sophisticated, artistic, elevated, intentional

Bold / Heavy - Strong, confident, energetic, impactful

Vintage / Retro - Nostalgic, character-filled, playful, established

Black: Elegance, Mystery, Strength

Is there any other relevant information you'd like to provide? If you have previous logo designs, sketches, or logo inspirations feel free to upload them below or type in font names, or colors.

File upload

If you'd like to schedule a Free 20-Minute Clarity Call, fill out the info below.

FREE CLARITY CALL

Branding Questionnaire

If you'd like to schedule a Free 20-Minute Clarity Call, fill out the info below.

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